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The Imp

Design services

identity design, illustration, signage, stationery, packaging, menu design, website, social media, email newsletters

An imp is a little voice in your head tempting you astray. The Imp is a little café in East Victoria Park that serves delicious (and often decadent) food and great coffee.

I was engaged to design The Imp's identity. The design style was inspired by Victorian era signage to reflect the largely custom, hand-made interior. The character makes the design memorable and has become a talking point with customers.

theimp.com.au